Let’s rewind to Hong Kong in 2005, when two very different movement stories collided and created something that would shape Asia’s wellness landscape for the next twenty years.
Meet the founders
Anna Serafinas Luk arrived in Hong Kong after a luminous European ballet career. Trained at the Rambert School in London, later performing as a soloist with the Essen Ballet Company and the Bavarian State Ballet, Anna carried one core gift into her next chapter: complete mastery of how a finely tuned body moves.
Heather Thomas came from a different world. Armed with a strong business career at The Walt Disney Company and Chase Manhattan Bank, she stepped away from corporate life and went all in on intelligent movement. Pilates had always been her anchor, yoga her daily ritual, and ballet her childhood expertise. And she was ready to bring something fresh to Hong Kong.
The spark
At the time, Hong Kong had skyline views, ambition and a fast-growing wellness scene, yet it lacked true, technique-led Pilates. Heather saw space for a boutique studio that could feel both premium and personal. When Anna entered the picture, her performance discipline and deep body literacy clicked instantly with Heather’s business mind and methodical approach to movement training.
Their partnership was both intuitive and smart. They spoke the same movement language, just with different accents. Anna brought precision, artistry and the ability to feel movement from the inside out. Heather brought strategy, scale and an unwavering commitment to quality. Together they built something that Asia had not yet seen. A studio where precision met luxury, and where movement carried intention and meaning.
The result
From that first Stanley studio to today’s locations in One Island South, Central and FLEX Studio Singapore, their vision has grown into one of Asia’s leading homes for Classical Pilates. Their clients include busy executives, weekend athletes, total beginners and long-time devotees who simply want to feel stronger, taller and more alive in their own bodies.
Their shared vision
Anna and Heather built FLEX on a belief that movement should not just make you sweat. It should make you smarter about your body. It should build longevity, awareness and confidence. Every instructor, every piece of equipment, every class is designed to give you clarity as well as strength.
Fun facts from the early days
The first FLEX Studio opened above a Pacific Coffee in Stanley in 2005. The neighbourhood was still quiet then. FLEX and the café were early signs of change.
If no Pilates, then what?
People who know Anna know she is an extraordinary baker. If FLEX had not happened, she would likely be running an impossibly elegant cake shop with the kind of desserts people queue for. Heather, who loves flowers and design, would probably be beside her creating arrangements, curating the space and dreaming up the details. So if they ever decide to pivot, expect an elevated cake shop meets floral atelier that would become an instant cult
favourite.
Heather’s non-negotiable wellness habits
“Clean water. I bring my shower filter everywhere I travel. Clean sleep. I travel with my dust mite pillow covers. Sunshine every day or vitamin D. Eat to match your energy output. And always shower at night to wash the day away, then finish with body oil. Pilates of course. To me, it is more than exercise. It is life’s lessons in sixty minutes. It teaches respect for your mind and body.”
Unexpected studio moments from Anna
“After a morning reformer class, a client went home and delivered her baby that afternoon. And yes, you can safely do Pilates throughout pregnancy.”
Why this story matters
When you step into a FLEX class, you are stepping into a legacy created by two women who refused to settle for ordinary. They wanted movement to feel elevated but welcoming, elite but never exclusive. That balance of precision and warmth is exactly what FLEX stands for today.
CENTRAL
3/F Man Cheung Building, 15-17 Wyndham Street Central
WhatsApp +852 5740 5103
ONE ISLAND SOUTH
2205 & 2209 One Island South, 2 Heung Yip Road Wong Chuk Hang
WhatsApp +852 5740 9420
ORCHARD
390 ORCHARD ROAD, PALAIS RENAISSANCE #05-02 S238871
WhatsApp +65 9016 3539